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RÉSUMÉ

Skills

Objective​​

 

A comprehensive marketing/communications position that leverages my relevant experience developing content for consumer, patient, and healthcare provider audiences

  • Microsoft Office: Word, Excel, PowerPoint

  • Content Management: Veeva Vault

  • Proofing Tools: ProofHQ, Ziflow

  • Social Media: Facebook, Twitter, Instagram, YouTube

Contact

Work​

experience​
 

VP, Creative Director, Copy – â€‹October 2024 - present
VP, Associate Creative Director, Copy – â€‹September 2021 - September 2024
Fingerpaint Marketing, Cedar Knolls, NJ

If you have any questions about my work experience, please feel free to reach out to me.

  • Partial client list:
    Bristol Myers Squibb—multiple myeloma pipeline
    Ferring Pharmaceuticals—ADSTILADRIN (bladder cancer)
    J&J Innovative Medicine—DARZALEX, TALVEY (multiple myeloma)

  • Regularly collaborate with clients to ensure creative benchmarks are met

  • Partner with Scientific/Brand Strategy to generate medically accurate content that aligns with brand goals

  • Oversee the work of writers supporting the brand to maintain style and strategic alignment

  • Lead creative exercises outside of brand responsibilities to elevate the agency health and culture

  • Complete projects in a deadline-driven agency environment

Associate Creative Director, Copy – â€‹January 2020 - September 2021
Group Copy Supervisor – â€‹March 2017 - December 2019
Copy Supervisor – â€‹November 2014 - February 2017

McCann Health Echo (Now Part of McCann Health New Jersey), Mountain Lakes, NJ

  • Delivered conceptual thinking and creative content for US and global audience for multiple HIV therapies from the ViiV Healthcare portfolio: TIVICAY, TRIUMEQ, JULUCA, DOVATO

  • Managed a team of copywriters, reviewing work and confirming best practices were implemented

  • Co-created strategic initiatives with clients, including multi-channel engagement strategy and customer journey development 

  • Worked in partnership with Account team to introduce ensure strategic alignment across all deliverables

Senior Copywriter – January 2014 - November 2014
ICC Lowe (Now FCBCURE), Parsippany, NJ​

  • Developed and implemented consistent messaging for consumer campaign launches 

  • Lead consumer writer: Biogen Idec—ELOCTATE (hemophilia A) and ALPROLIX (hemophilia B)

  • Supported client and internal initiatives through participation in creative brainstorming sessions

  • Executed on digital tactics for clients, including websites and iPad visual aids

  • Participated in weekly client status meetings, building a rapport with each brand team member

Senior Copywriter – â€‹October 2010 - December 2013
Vox Medica (Now Calcium), Philadelphia, PA

  • Crafted marketing copy for healthcare clients spanning a number of disease states

  • Partial Client List:

    • Dendreon – PROVENGE – Oncology – Consumer & HCP

    • Talon – Marqibo – Anti-leukemia – HCP

    • Alkermes – VIVITROL – Alcohol/opioid dependence – Consumer & HCP

    • Genentech – Love Your Colon – Screening awareness – Consumer & HCP

  • Built brand recognition for healthcare, patient, and corporate audiences through print, social media, web, PR, and video

  • Collaborated with clients both offsite and at live meetings on a daily basis to ensure strategic alignment

  • Worked in conjunction with Medical Director to vet all copy for medical accuracy

Advertising Copywriter – November 2009 â€‹- October 2010
Thomas J. Paul, Inc., Rydal, PA

  • Generated compelling promotional copy for consumer and business-to-business applications

  • Partial Client List:

    • McNeil – Tylenol, Motrin – Consumer

    • LifeScan – OneTouch – Blood Glucose Monitoring – Consumer

    • Mars Snackfoods – Consumer

  • Maintained brand voice while developing concept ideas, including product name generation, promotions, overlays, and rationales

  • Focused on packaging, free-standing inserts, sell sheets, scripting, sales kits, and POP/POS displays 

Promotional Content Copywriter/Social Media Resource and Support – October 2006 â€‹- November 2009
QVC, Inc., West Chester, PA

  • Performed copywriting duties associated with the creation and maintenance of promotional content for QVC.com, print publications, and monthly e-newsletters

  • Participated in ongoing development of new social media tactics

  • Crafted blog entries and Facebook posts in support of QVC event days and promotions

  • Collaborated with Product Administrators to develop effective SEO content to drive traffic to QVC.com

Education

Albright College, Reading PA
​2002 - 2006

  • Bachelor of Arts in Communications and English

  • GPA: 4.0 / 4.0, Summa Cum Laude

  • Dean's List (All Semesters)

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